You Can’t Afford to Confuse Your Potential Customers, Partners, or Co-Workers!
Generating new sales and keeping existing customers informed is essential to every business. It’s a tired cliché that we all know … you only get one chance to make a first impression. When you write something for another’s consideration, you give them the means to judge you … and rest assured, they will. If you want them to judge you favorably, your business writing must justify it.
Is Your Argument Quickly Grasped? Will You Keep Their Attention? Will You Persuade?
If you fail to convey a professional sales message, the sale is lost. While many aspects of the selling equation are admittedly not strictly within your control, you can ensure that your intended audience actually reads, understands, and is favorably influenced by your proposals.
When the point of writing is to ask another to make a decision … will your presentation rise to your readers’ standards? It must if you want to get through the boardroom door, or survive once inside.
Properly Delegated Business Writing Saves Time and Improves Your Performance.
As a business owner or executive, it’s your responsibility to see that the company does its best. So you hire outside professionals for accounting and legal work, and use consultants on some matters … because you don’t have the time, or it’s not economical, to do these things well yourself. (And it’s unwise to try.) Knowing they must be done, and well, you delegate to trusted professionals and ensure proper execution.
Distinguish yourself! The impact of professional writing is equally significant, though only some consider professional business writing in this light. It’s simple, when your writing must be your best, hire an expert business writer. These are management imperatives. Yet, even exceptionally valuable services like professional business writing are widely overlooked. Fortunately, you’re reading this site, and so are among those who understand. Seize the advantage.
