Your company depends on its sales team’s performance and capabilities—in fact, sales personnel who reliably get the job done year-in and year-out are indispensable. That’s why smart companies keep sales teams highly informed about all things essential, relevant and helpful to being “smart” and effective. They supply every resource the sales team needs to do the job exceptionally well, and keep them well trained. And they do this with intentionality and deliberateness. Continue reading What is a Sales Manual? How to Write a Sales Manual